Study shows 25% of high school stundents would buy an iPhone
04/10/07 09:24 Filed in: the
iPhone
In Forbes.com's article Ahead
of the Bell: Kids Eat Up Apple, the
Associated Press reports, "Apple Inc.
continues to enjoy strong interest from
high school students in both its iPod
and new iPhone, according to results
from a recent Piper Jaffray survey."
The article continues, "The study also showed that 84 percent of students surveyed had heard of the iPhone, a wireless Internet device and cell phone. Furthermore, 25 percent said they would shell out $500 to buy the device, which is set for release in the U.S. in June."
In a client note, Gene Munster, a senior research analyst for Piper Jaffray, wrote, "'We believe that the teen demographic is a critical component of long-term growth in both markets, and Apple is clearly leading the category.'"
"Apple has captured the 'cool factor' among high school students."
Apple 80 GB iPod video Black (5.5 Generation)
The article continues, "The study also showed that 84 percent of students surveyed had heard of the iPhone, a wireless Internet device and cell phone. Furthermore, 25 percent said they would shell out $500 to buy the device, which is set for release in the U.S. in June."
In a client note, Gene Munster, a senior research analyst for Piper Jaffray, wrote, "'We believe that the teen demographic is a critical component of long-term growth in both markets, and Apple is clearly leading the category.'"
"Apple has captured the 'cool factor' among high school students."
Apple 80 GB iPod video Black (5.5 Generation)