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The iPhone is attractive to consumers and has "shaken the industry"

04/21/07 15:47 Filed in: the iPhone
In its article, Will the iPhone be the Apple of Apple's Eye?, Harris Interactive reports, "The iPhone is a revolutionary new product that has the potential to turn the technology world on its ear and with the anxiously awaited Apple® product expected to be available this June, Harris Interactive® recently took a quick pulse of American adults to determine how strong the buzz really is. Although iPhone is not yet a household word, 47 percent of respondents were aware of the product and a full 17 percent expressed interest in purchasing it, which makes for a pretty loud buzz from consumers for a product that isn’t yet available."

Harris Interactive continues, "Perhaps a more interesting question to ask is when U.S. adults would buy this product. Of those expressing interest to purchase, nine percent say they would buy at product launch and another eight percent would buy before their current wireless service contract expired. About 17 percent say they would wait for their current wireless contract to expire before purchasing and 25 percent would purchase it - when their existing wireless carrier offers the iPhone. Finally, a full 40 percent of buyers intend to wait for the price to come down."

Additionally, Harris Interactive writes, "Commenting on the survey results Joseph Porus, Vice President of Harris Interactive’s Technology Practice said, 'Apple's new iPhone has shaken the industry to its core. Look for strong sales and a new cult to develop around iPhone. Also expect increased orders for midnight oil as competitors scramble to play catch-up.'"

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